Join the coalition of Utah businesses committed to restoring the Great Salt Lake — and protecting the economy, workforce, and quality of life that depend on it — through the 2034 Winter Olympics.
As the lakebed dries, it exposes arsenic, lead, and mercury that blow across the Wasatch Front as toxic dust. Air quality rankings fall. Companies choose cities where their employees want to live. Remote workers with options will use them. Corporate site selectors will notice.
GSL Rising mobilizes Utah's business community to fund real water solutions — buybacks, conservation investments, and policy leverage — targeting 500,000 acre-feet of annual water savings by 2027. Every dollar you commit unlocks five more through state, federal, and institutional matching.
This is not charity. It is the most direct investment a Utah business can make in the long-term viability of operating here — in the workforce that fills your seats, the air your employees breathe, and the assets that anchor your balance sheet.
Utah's business community is leading the charge. Join the coalition of companies committed to restoring the Great Salt Lake by 2034.